2021’s Mid-Autumn Festival: Mondelez Kinh Do embraces innovation to keep the stories alive

Aug 14, 2021

HCMC, August 2021: Mondelez Kinh Do has announced in the virtual press conference today the launch of its innovative mooncakes for the festive season 2021, which will be available to customers from August through stores nationwide as well as online shopping.

In celebration of the Mid-Autumn Festival 2021, more so than ever, Kinh Do mooncakes help in carving out sweet memories for our consumers again, and hence bring joy and a sense of solidarity through these challenging times. This year, the leading mooncake maker offers a myriad of both timeless and innovative mooncake flavours for all consumers to indulge in this reunion occasion, hoping that these delicacies will get some happy moments for families who are experiencing extended social distancing.

This year, Mondelez Kinh Do launches nearly 80 kinds of products with many new disruptive flavors to serve consumers, ranging from the supreme “Trang Vang Black and Gold” line, the premium “Trang Vang” line, the classic “Thu” line, to iconic contemporary Oreo mooncake line. This Mid-Autumn Festival marks a significant breakthrough in every product line of the company. Specifically, Mondelez Kinh Do debuts its first-ever Thu Mini mooncake collection in vibrant pink and blue packaging, targeting younger consumers who prefer smaller mooncakes that are easier to consume. In addition, Mondelez Kinh Do also introduces an upgraded version of the famously rich and creamy Lava mooncakes, which comes in 3 flavors Chocolate, Cheese, and Green Bean Pork Floss.

To ensure the products’ availability to the consumers’ doorstep, Mondelez Kinh Do has strengthened  the robust distribution channel for this Mid-Autumn Festival, especially with the disruption of online shopping. All Kinh Do mooncakes are available early at e-commerce channels such as Lazada, Tiki, Shopee, and food delivery apps Grab, Gojek, and Baemin to shop safely and conveniently. To enhance consumers’ online shopping experience, Kinh Do offers 25,000 online shopping vouchers, which consumers can win easily through its digital activities.

Continuing its campaign message “Kinh Do Mooncakes, finely crafted to keep stories alive” with the full moon as the season’s icon, this year Kinh Do walks the talk to keep the stories alive by helping its consumers experience the festival like never before.

Mr. Simon Crowther, Head of Marketing of Mondelez Kinh Do Vietnam, said: “As a brand, we exist to help pass on the magic of Mid-Autumn Festival to Vietnamese consumers and the best way to do this is to enable consumers to pass on their stories and traditions to the next generation. By offering a unique, innovative digital activity empowered by AI technology, we will enable consumers to bring their old mid-autumn photos to life by animating the faces in their family photos. This will enable consumers to once again live their previous Mid Autumn Festival stories, making these memories truly come to life. Consumers can access the website www.tettrungthu.vn to recreate their family’s unique stories while standing a chance to win special prizes, including 5 mooncakes made of 9999 gold and thousands of online shopping vouchers.”

“Consumers are at the heart of everything we do at Mondelez Kinh Do. We never stop innovating and creating products that our consumers truly desire. Besides continuously raising the product & manufacturing standards, Kinh Do aspires to preserve and cherish the traditional culture of Vietnam. We know these are not normal times and a lot in our lives has been compromised by the pandemic. However, we believe that the Mid-Autumn Festival is absolutely the right occasion to seek some joy in these stressful days and find that connection again with the ones that we love, respect or care for. Our Mooncake campaign for this year plans to enable that”, said Mr. Hemant Rupani, Managing Director, Mondelez Kinh Do Vietnam.

Following Mondelez International quality standards, Kinh Do mooncakes are made with the finest quality ingredients that are carefully selected and processed to create a perfect blend of colors, textures, and flavors. Besides, the highest hygiene standard and advanced technology are used to maintain the authentic taste. All Kinh Do mooncakes strictly follow Mondelēz International quality standards and comply with TCVN standards issued by the Vietnam Ministry of Science and Technology.

As mooncakes are known not only as delicacies but also as a special gift of love and thankfulness, Mondelez Kinh do has brought the mooncake packaging to the next level with innovative packing techniques, stunning design and a broad range of materials such as lacquered , leather, tin… to fit perfectly with various gifting purposes for this Moon Festival season. In its commitment to positively impacting the environment, Mondelez Kinh Do continues to use friendly packaging materials this year. Accordingly, 95% of Kinh Do mooncake handle bags are made from kraft paper, while 100% of mooncake trays are made from recyclable PET plastic.

To top it off, Kinh Do mooncakes are of export quality and can be proudly found in the US, Singaporean, and Thai markets. This year marks the 13th consecutive year Kinh Do mooncakes are exported to the US by double volumes compared to last year.

For over the past two decades, Kinh Do Mooncake is a brand that has played an important part in preserving the longstanding traditions of the Mid-Autumn Festival and this year’s mooncake season particularly underscores that. As the connector between the past, the present, and the future of many generations of Vietnamese families, Kinh Do has strongly invested in a modern look and visibility, great innovations, and higher product quality standards.

With the launch of the new brand identity, Kinh Do has aligned its values and commitment to accompany Vietnamese consumers in celebrating the stories that every family carries from generation to generation at this important traditional festival.

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